Ep 63: Is SEO Really Dead in 2025? The Truth About AI & Search
Watch the YouTube video version above or listen to the podcast below!
Episode Summary
This dynamic discussion among Dave, Ruthi, and Alex explores the evolving landscape of SEO in a world increasingly influenced by AI and changing user behaviors.
The conversation opens with the common narrative that "SEO is dead"—often perpetuated by LinkedIn talking heads and AI evangelists. Dave expresses frustration over surface-level hot takes, while Alex explains that many businesses question whether slow-growth SEO strategies are still worth the investment.
Ruthi introduces a nuanced third view: SEO is not dead, but transforming into AI optimization. She highlights a growing wave of tools offering content suggestions driven by AI, echoing early SEO keyword tactics. The group discusses whether these tools are genuinely useful or simply marketing fluff wrapped in new tech.
Legal and operational aspects also come into focus. Dave notes that in regulated industries, organizations must retain both the prompt and output of AI-generated content for compliance—something many companies overlook.
The discussion then shifts to the value of content in a zero-click environment. The hosts question whether optimizing for clicks is still valid, or if relevance and brand positioning are the new metrics of success. Ruthi brings up how AI has shifted her own buying behaviors, highlighting the importance of niche content and third-party validation.
Alex shares insight from Google Search Console, observing that many AI-driven queries mirror traditional search patterns—suggesting that core SEO practices still apply. The group explores how AI might be accelerating content discovery, but not replacing the need for human strategy and thoughtful content creation.
They reflect on historical parallels, like PLR articles and billboard marketing, asserting that while tools change, the fundamentals of content strategy remain the same. Trust, storytelling, and relevance still drive engagement.
In conclusion, the hosts agree: SEO isn’t dead—it’s evolving. AI is reshaping how we create, optimize, and measure content, but the foundational principles of clarity, strategy, and value remain constant.
Ep 63: Is SEO Really Dead in 2025? The Truth About AI & Search Podcast and Video Transcript
[Disclaimer: This transcription was written by AI using a tool called Descript, and has not been edited for content.]
Dave Dougherty: Hello and welcome to the latest episode of Enterprising Minds. Got the whole crew here and we have our first remote caller with Ruthi sitting in the park. So yeah, today we're going to jump.
The Death of SEO Debate
Dave Dougherty: On the bandwagon of the death of SEO. This has come up a lot for me lately with, market planning activities and season, that we're in right now.
That all of all that. And I don't know about you guys, but I feel like there are a lot of really well-meaning people who. Get a lot of their information off of LinkedIn without actually ever clicking into articles who are then just saying, SEO is dead, and we need to just not focus on it. It's you don't know how this works, do you?
Is that your impression or would you frame it in a much nicer way? Maybe I'm a little spicy for today's topic. I don't know yet. What do you guys think?
Alex Pokorny: I think that's pretty close. Yeah, I've been getting the other version of like SEO is it obsolete? And a lot of people questioning of it has value right now but is it going to be worth the effort because it's a slow growth strategy kind of thing.
So, it's like we're going to build out content. Content takes a long time to build out and its high effort. So, is it worth it? That's usually where the kind of, the flavor of it that I get. We're pretty metric heavy, data heavy, so at least people are constantly shown that organic means a lot to the business.
So that helps, I think, push it off or now, but it's a future question. What about you?
Ruthi Corcoran: And I would say, I'm
SEO vs AI Optimization
Ruthi Corcoran: getting a third one altogether, which is SEO is transforming into AI optimization and AI optimization is. A different flavor of essentially content optimization that you would do for SEO.
Now you take those same basic practices, and you apply them to ai. And my question is whether or not some of the new tools that are coming out that are like, oh, we're going to improve your relevancy for ai, whether or not those are like some of the old initial SEO tools were Woo magic.
And you had to figure out where's the BS versus what is actually impactful.
Alex Pokorny: I've been getting that a lot with the keyword. Like AI tools right now that claim that they can see what, how many searches or what people are searching for, whatever else. And then if you actually look into those tools, the first step is put in your 10 keywords and then we're going to basically just ping a bunch of AI tools and then we'll see what the response is.
And we'll just do that every week, and we'll just scrape it for you. And it's this is bare basics. SEO, from way back when of what the keyword research, quote unquote, our keyword tracking tools used to do. And that, and as we know nowadays, like it's topical SEO, it's more, it's it broader than that.
It doesn't make sense.
Dave Dougherty: I was speaking to a mutual friend of ours in Europe and found an article on LinkedIn and it was one of these talking heads who was trying to sound more intelligent. I think Alex, the last time you and I talked about this, it's look, I respect the hustle of LinkedIn and it's necessary if you're trying to drum up new business.
I get it, right? It's the game we play, however. This, A-E-O-I-E-O-I-O-U, like whatever you want to call him. I've, I found this article, this person was like, oh, SEO's dead. It's now A-E-I-O-U. We're doing this thing, and I sent it over to a friend and I was like, this is exactly what we were doing 15 years ago with.
Sort of white hat, SEO stuff like this is not changed. And that was an initial instinct. So, I'm like, all right, I got to go prove this out to myself. Just make sure I'm not being a jerk. And I was thinking, I was like, yeah, this really feels like the blend of stuff that I was pitching to clients where you would put together.
Old school PR tactics combined with content marketing and SEO online. And that was always a winning combination. And it's this is just the exact same thing in a new wrapper, is really nothing. The only thing that's changed is it's a new generation trying to play the game. That's the only thing I can see.
The Role of AI in Content Creation
Ruthi Corcoran: Here's something that has changed. I'm so curious about your thoughts about LLMs. Make content. They're very good at it. And so, what I'm seeing is a whole suite of MarTech tools that have never marketing technology tools that have never played in the content generation space. Adding add-ons that say, hey, we are going to provide you recommendations to your content, which you're storing in our platforms.
Whether those be content management systems dams, PIs, it's, you name it. Let alone the SEO tools. All of a sudden have this add-on that say, hey, we're going to take your content, we are going to take some external data source, and we are going to start offering you suggestions about how you can improve your content in platform.
And that is a different element in which it's so widespread where you're getting these inputs to, hey, update your content in this way.
Dave Dougherty: It's interesting because from like an operation standpoint and like a legal standpoint, right?
Legal and Operational Considerations
Dave Dougherty: You have to keep. In certain heavily regulated things, right? If you're subject to legal holds, this was something I learned recently. You are actually required to keep the output and the prompt for whatever the generation was in case it comes up for deposition.
Now, mind you, not legal expert, talk to your lawyers. All of those caveats, right? Like you need your own legal professional. But I thought that was interesting because that was the first time, I'd ever heard that, and I would bet 90% of people are not saving the problems. Once you get the answer, you close the tab, you're done, right?
And to your point, yeah, all of, if all of the systems are now generating content and all of them are using. Whatever suite of AI tools to power the backend.
Ruthi Corcoran: Yeah.
Dave Dougherty: Following where, who, what models were being used for the content becomes really hard to the point where you're just going to have to take down whatever was created because you don't have the necessary backend stuff.
Right.
The Future of Content and Marketing Strategies
Ruthi Corcoran: Yeah. I suppose the other series of questions I've got, so you've got all the logistical considerations around legal approval, somebody checking, reviewing, et cetera, et cetera. And then there's this other piece, which is what does the value add? How do we think about the value add? So, if. If all of our different data platforms are generating content and presumably that content is, even if it's just slightly better than what was there before, right now of a sudden we increase the bar on the quality of content from an AI perspective, like we could spend a whole section just talking about that of whether or not it's.
Are we creating content for bots to read that is then read by bots and then optimized for more bots. Like where does that cycle? But then there's other pieces. Does that improve? Does that increase the importance of having original content, which then you can continuously improve? How does that change the content play within this, within the marketing space, if at all?
Dave Dougherty: I definitely have some opinions, but Alex, you've been quiet today. Do you want to, yeah, I was just, do you want to turn?
Alex Pokorny: Yeah. It was just going back to that favorite phrase of jobs to be done. Speaking of the A-I-O-G-I-O-I, whatever else, it's content discovery. It's still content discovery.
It's question of basically is what's the format, what's the searching process, what's the mentality of the individual when they're going through that? And then how do you match that so that it's, useful and beneficial to you that you're getting the right kind of people, that's a piece of it.
And you're getting people; you're getting traffic in general. And speaking of 15 years ago, there used to be a thing called PLR privately labeled W Rights. Content and people would give away packs all the time of like 10,000 articles, 5,000 articles, sign up for this thing. And I'll also include a freebie of 5,000 PLR articles that once you have 'em, they're yours, you can put 'em on your blog and you can now have 5,000 blog posts.
That was always the game, right? And people were just scraping, creating bigger and bigger packs outta these things. So eventually you could get, tens of thousands of these things. Value to search engines, of course, is zero because it's duplicate content of somebody else's. So, what are you doing?
Plus, you're just posting a bunch of random articles on random topics so that you can get clicks for what purpose, right? Question mark. All over that. So, speaking of like tools that give you, content recommendations, all the rest of this stuff, it still gets down to a human being saying, is this, does this make sense?
What is the strategy behind this and using the tool in a way where it actually fits that strategy. Doesn't matter if it's a PLR article or AI slop or whatever. You created it yourself. It still fits that same kind of question mark of does it make any sense? Does it still fit your business needs?
Is it actually going to attract people that you want?
I don't know. I'm just stuck in the camp of I was actually just asking, I was like, gimme some jobs that AI's going to get rid of. It gave me a list, and then which jobs would be safe and went back and forth. And one of the ones that included in a longer-term line was marketing strategists.
And I had a bit of a bone to pick with that. Not surprisingly, because there's an executional layer. Yes. But there is execution with no thought is pointless.
Ruthi Corcoran: Yeah.
Alex Pokorny: There's so much of it is just. Directing it properly, pulling things together with things that make sense. I don't know. I keep having also just to aside, I keep having experiences with large corporations that I think of as saying, if this was a small company, this would never happen because one, it would be probably the same person talking about this, and two, they realize that this doesn't make any sense and they would just correct it because that's a human to human thing to do.
Versus like a blank slate. Corporate process sort of thing, which in the end makes no sense for so many other cases.
Dave Dougherty: You spend more time arguing about who's responsible for the thing instead of actually fixing the thing or just,
Alex Pokorny: yeah, silly policies that don't make any sense for the situation, but you're still doing it because that's your process.
Dave Dougherty: Yeah, I think so. For me, is it still worth it to. Create content. Yes, I believe it is. Because your company, whether it wants to or not, or what, you as an individual, whether you want to or not, you, the content you put out creates an impression about you. True. And the content you don't put out creates an impression about you.
Having the ability to represent yourself to the people who come to your site in the way that you want to be always going to be a thing. Now, as I say this, and as I was listening to you guys talk, there is a fundamental understanding of old SEO where we are optimizing for clicks and traffic to the website.
However, with how insular all the social media platforms are becoming and the zero click reality of a lot of search queries, I don't know that we're optimizing for clicks anymore. You're optimizing for relevance in the topics. Yep. So that as you as people are searching and interacting with. A certain field or a certain set of topics, those are the things that you show up for.
I was talking to someone we know that's on a local marketing association board and its specifically SEO. And so, I asked her, so are you thinking of AI me or SEO AI metrics? In the same way you would display advertising. If we're not optimizing for clicks, would you use the display ads, sets of metrics where it's known all of a sudden is reach and impressions, and how does that play into our ability to remarket things in other areas or other platforms?
Because if you're getting the answer via AI mode.
From an analytics standpoint, we're not necessarily going to see that. Yeah. I can see both of you're thinking. So, who wants to think out loud? Yeah. Go for, you guys
Ruthi Corcoran: have given me so much on this topic. Do you want to go first, Alex? Do you want me to take it? No,
Alex Pokorny: No. Go. Go.
Ruthi Corcoran: Okay.
Here's some of the things that. I'm glad we're having this conversation because it's bringing about sort of new perspectives on this. So, the first thing I think about is, and this is related to your comment, Dave, about with social media platforms, it's not about optimizing for the clicks necessarily.
And I think that might even be more so when you're optimizing for ai, you want, like your end goal is to make sure that an AI is representing your suite of products. In a way that's going to inspire somebody to click. Okay. That does a couple things. One is it puts a lot higher premium on third party reviews of some form.
Especially if you're in an area where publications are important, like peer reviewed publications because if you've got a peer reviewed publication saying yours is the best product, all of a sudden that's going to lend more credence to you yourself saying we’re the best product. At which point the click, the importance of that click through you now focusses your attention on let's make sure that person who is primed and ready to buy, because they're going to be even further down the funnel by the time they click that is as seamless as possible.
So, I think it, it puts a premium on third party information, and it also puts a premium on your ability to guide the customer at the end of the funnel. The other thought I have is now that you're. Or your customer has your product, making sure that the LMS have the correct information to be able to troubleshoot or use it because that's going to be their first go-to.
The second chain of thought I had been we saw throughout the progression of SEO, it started out very keyword based. And when we say keyword, it was a keyword, like one word, and then slowly you are adding words. And adding words and then long tail eventually became a thing.
The Importance of Niche Content
Ruthi Corcoran: I, with that the importance of being niche so that you could address specific needs came in, I wonder if that's also going to going to become even more important when we work.
We were work in a world of ai because people can be much more specific about the thing they need. And so, companies who pro whose products are focused on very specific niches. And who can tell their story about how it's adapted for specific niches are going to be really important. The example that came to mind was very recently I was looking for new dog food.
I had my little auto ship on Chewy. But I was like, I don't really know where this is sourced, I prefer I have a dog, so the dog has to eat protein comes from animals, but I just assumed that the animals my dog is eating had a happy life too. I like animals, so there's this whole thing and so I was like, okay, gt what are my options here?
Like what are the considerations I can have if I want to be a little bit more thoughtful in what I. Feed my dog and all of a sudden, they're like, here, this is open farm. Not a sponsorship or anything, but like this is open farm. They can source their stuff. They have these thoughtful things, and all of a sudden I found this company that I'd never known about that focuses on a very nice thing because I was asking much more niche questions and I would never have found that company through the old ways of my old ways, we'll put it that way, my old ways of interacting with either social media or search engines and things. And so that, that sort of changes the content question in a big way because perhaps the role that your own content plays. Is to make sure you're showcasing you address those niches and then you're using the third party to say, yes, this is quality.
Dave Dougherty: Yeah. There was a Kevin Indig webinar that I went to earlier this year where he, just came out and said, clicks or vanity metrics now just don't even, they're empty calories. I'm like, okay. That's an interesting opening statement, I'll follow. And it was essentially that, where it was, okay, this study that he did, and granted it was a fairly small study, but you can find it you can find it online with some of his clients.
The words used in the search got longer. So, the searches are more specific, but then.
SEO in the Age of AI
Dave Dougherty: There were actually additional searches created because people would take the ai the AI answer and then go to a place like Reddit, Instagram, YouTube, to validate the information they got from the AI answer from a real person.
And so, this is where. We know people are going to use ai. We know we're going to have to set up content optimized for discoverability in whatever shape it takes. One of the other questions that we're going to have to figure out too is do we leverage an AI avatar and AI creation for those videos? Or for the audio podcast because we're getting to that point now, or is there a certain amount of trust or, brand differentiation that you want to create by having only real people communicating you.
Message because I think one of the fatal flaws from the old version of, the internet as we were coming up was this over reliance on, listening to tech founders who don't care about marketing. They only care about getting their investments in their exits. Because that's the game they're playing, there's an, they don't, they want to get rid of marketing because it's seen as an expense, not factoring in how much marketing creates the perception of not only the leaders of the company, but also the products that they're, and services that they're selling.
Alex Pokorny: You're blown away a little bit by this conversation because it's hitting me of a lot of companies go through kind of different cycles. Product-led growth typically is the beginning where you have a decent service or product that works well enough that you can compete in the market, or maybe it's a new market, right?
You get some growth there. Typically, that plateaus at a certain point because. That's it. And now you're at this kind of zero-sum game thing where it's the pie chart is the entire market. You've got your slice. If you want to increase, you gotta take from somebody else to compete against them. You need to do marketing.
And then usually it's marketing leg growth. It becomes, you hire in the marketing team, you had your engineers, you had your manufacturing to begin with. You got that done great, right? A solid product. But now you need to sell it more and better. So, the sales team comes out, then the marketing team comes out, and then you start to get.
Marketing led growth, that's your next, trajectory kind of push piece of that also is, so keeping that in mind. So, we have very product focused mentality and now we're trying to get into an open market, push it broader, which means more use cases, trying to put in more solutions seen as a solution for more use cases, more you know, the edges of each one of these markets for awareness and education.
Trying to push into all those areas, right? That's kind of the job. Partner that with the idea that if we go to Jet GBT or something else, I'm going to get very quickly from a real broad phrase, all the way down to a brand, maybe even a specific product, maybe even a model number, and potentially a link straight to that product.
Or even with some of the new ones purchased within, won't we go to the site, but it'll just purchase right there, right? We're losing a little bit of that top funnel awareness, right? So different ideas here. So, one is we've got this marketing kind of emphasis going on right now with a lot of companies.
Part two is basically o top line Awareness is getting opaque. We basically just can't see it as well as we used to because people were searching on Google, we got the data, they were going through that whole process. And if we had the content that was the top 10 and whatever else. We got to see it.
Otherwise, it went to other websites and then they still came up with the brand name or product, model number. And then they finally landed on our website because we had a very product focused copy. It's the crux of that model and that content model is when you're stuck with all this product focused copy, it doesn't really help show all those different situations to your point of kind of broadening it out.
So, I'm trying to put these two together and then I'm starting to think about the idea also when people are searching in AI chat, GPT, whatever chat, GPT then just turns around and searches on Google or Bing. And actually, in Google Search Console, I found out actually yesterday some ways to pull out a little bit of that data.
And it is super long. It's 10 words long or more, and you can definitely see the same person or the same search. Come up a few times because they're using the exact same phrasing or just odd phrasing and it's five different searches in a row and you start to see all the impression counts and all the rest.
And clearly, it's the search. That's the AI tool of doing the searching. So, what does that mean? It still means some of those queries are best, whatever for whatever. Same as yo thing from the year before. That didn't change at all. That was basically the exact same phrase, the same one we were going after.
Now it just happens to be an AI bot who happens to be searching it versus a human being searching it, and now it's the exact same piece of content. Yep. They're still finding it the same way. They're still ranking on a search engine because they're using search engines.
Dave Dougherty: It's essentially like having the intern do the search and come back to you and be like, hey, here's what I found.
Ruthi Corcoran: I heard a rumor that the intern is more likely to use Bing, so do we need to just make sure that Bing is optimized rather than Google?
Alex Pokorny: Do both. Basically, across clog, perplexity, everybody else, Gemini, whatever, copilot. But it's honestly, it's the same from an SEO standpoint. There's very little difference if you get down to it from a technical SEO perspective, if you want to throw that in just for a minute there's a difference between H TM L Lang, and some of their like little tags like that.
HF Lang versus HTM Lang. If you're doing globalization, different phrases, different translations, important to look into because. Different search engines are slightly different when it gets those fine points. Overall, though exactly the same. Because it goes down to the same problem of how you index the entire web, and the answer is with a ton of money.
And a ton of infrastructure and a ton of resources and maybe, chat ccbt with all the different data centers, all the rest will get to the point where they can finally have the number of servers that it takes to have a copy, literally of the web, which is what you're searching on Google. It's always a copy of the web of what they've crawled, indexed, ranked.
They already did all that process for them. I don't know if Jet B really wants to take on that job. Maybe they do. They could have their own search engine. Environment like that, but I bet they want browsers and not actually host all that stuff. So, then you're still down some conversation.
Ruthi Corcoran: Oh, sorry, go.
Alex Pokorny: Oh, I'm just saying you're still down to optimizing for Google. Yep. Still same situation. And to your other earlier kind of points too, of the 10 years back, 15 years back aspect. It's absolutely true in that. If we have an opaquer environment where people are learning more without our knowledge, we see less of that traffic, we will get less of that kind of human beings on our site doing those kinds of searches.
We might still see some searches. We might still get impressions. Aios, the AI overviews and Google. It's been going nuts lately.
That stuff still happens, but also 10 years back, that just meant you had a billboard or a trade show. Pre COVID is a lot more popular and then a lot of people learned about things, and you never knew about it because there was word of mouth or big visual with print, right?
Still came to the site, still had a purchase. At the end of the day,
Dave Dougherty: that
Alex Pokorny: part doesn't
Dave Dougherty: change. And if it did change then, local insurance lawyers and injury lawyers would not have the billboard budgets that they do. It's true. There's a reason they do it.
Alex Pokorny: That still works. Talked
Ruthi Corcoran: about before, and it's, it just the last couple statements you've made about the billboards and the print.
The technology builds upon itself. It doesn't fully replace, that's a, Kevin Kelly wrote a book called The Technium and he explores this idea, and he looks at the Sears catalog and how many things from the original Sears catalog can still be purchased. And it's almost all of them I think was the point.
And I think that's relevant here too, of it's an and. And in this case. And of AI is built off of, to your point, Alex, some of the infrastructure that already exists, in fact, a lot of the infrastructure that already exists. And so, if you're optimizing for AI in many ways, you're optimizing for search.
Dave Dougherty: Yep.
Ruthi Corcoran: So, A SEO is not dead.
Dave Dougherty: Yeah. It really isn't. It's just same thing again. And it's the same. It's the same problem of just creating the content is not actually marketing. You need to then go market the content you created. In order to market the products and services that yourself.
Alex Pokorny: You're absolutely right with that.
Like third party verified review site, pure journal, whatever it is, Gartner quadrant thing, magic quadrant thing, whatever it is, it's true. You have to be in those things to be seen as a player in that market that's worth thinking about. And then you're going to still show up there.
And to, to your question also of.
Kind of AI at the front door, I'm still going to go back to a job be done sort of thing with a small business model of saying, do I want my random family member who really doesn't understand the business at all to be the one-degree customers?
Probably not. Or I really want to make sure that they know what they're doing, or that they pull me in real quick. Once they start getting questions and they pick up the phone and somebody asks something that they have no idea, but then they're going to be on hold withhold music. That's, am I really helping out this customer or am I just giving more steps?
I don't know. I'm not really seeing it. And I think that's the problem with a lot of the chat bots right now of. They're best. Same thing with agents, any of these things, they're best when they're very focused. And there's some companies I've seen do it well where they have an overall chat bot that starts the conversation and says, do you want one of these five things?
When you do it, you can actually see slight personality changes because you've picked now bot number two or bot number three, or bot number four, who's good at returns, but the other one isn't like they're very situational. But it still, at the end of the day, keeps running back to the same point of, or do you want to talk to a human?
Because the complexity is always there.
Dave Dougherty: And what do you trust more about? Fast hours. Do you feel like you're taking advantage of with robots? Yeah, maybe. because it's unfair, you don't know how it's set up. You know it's easy to, it's easy to create a story for the void and they're probably not going to give you a discount code at the end.
No, but to your point with the jobs to be done, I, the way that I've been using AI has changed a little bit. And I I was laying on the couch, and I was trying to watch the links game because they're doing really well in the playoffs. So, I'm like, I want to watch it. I want to see a Minnesota sports team do well for a change.
That would be nice. I have a lot of streaming apps accidentally, right? And I have my main sports ones, but even with the main sports ones, I'm finding that there are blackouts for games that I want to watch. Even though I'm subscribed to the NFL app, I can't watch games in real time. I have to wait for the games to be over for, to then watch the replay.
What the, what is the point of that? So, I went to Google Gemini and did deep search, and I just said, I'm trying to watch sports, for these teams. I have all of these apps, and I feel like I'm getting hosed. How do I watch, how do I actually watch this for a reasonable price per month? Oh, by the way, I have a kid so I can't get rid of kids programming.
Yeah. And it went and it did deep research, and it did a whole comparison of, okay, you can do traditional cable, you can do this streaming thing, or you could do YouTube tv. And I'm like, okay. And instead of spending an entire afternoon frustrated because I feel like I'm being taken advantage of and nickeled and dimed.
30 minutes later I had an answer, and I had signed up. Yep. So now I can actually watch Minnesota Sports teams on TV like I was doing 20 years ago. Have to say. It's like you reinvented cable. Yes. Yeah.
Okay, this ended up, I was unsure how this topic was going to go. I'm always excited by our conversations to see how we navigate all of them. Hopefully dear listener, you have found this as interesting as we have. Obviously, we're not going to solve it in a half an hour, but this has solidified a number of things for me.
Thanks for listening. We will see you in the next episode in two weeks. Go subscribe, share. That helps us out. We've been getting a lot of good conversations from people in real life actually about the episode. So join that, and join the community of people that have signed up for the pathways newsletter, because that's where we're going in deeper dives on the topics and, I’ve been getting some good feedback on some of the things we've gone there and people are actually like trying AI for the first time, or, applying it to. Their work scenarios. So that's very cool. Thank you to everybody who's done that and told us because that's exciting. So have a great two weeks.
