Marketing Specialties
Digital Marketing Strategy and E-commerce
With a rich 15-year journey in the marketing realm, I have honed a deep expertise in digital marketing strategy and e-commerce. Understanding the pulse of the digital marketplace, I help to develop strategies that are not just trend-aware but also deeply rooted in data-driven insights.
Tailored Digital Marketing Plans
Every business is unique, and so should be its digital strategy. I specialize in creating custom digital marketing plans aligning with your business objectives, ensuring a targeted approach to online growth.
E-commerce Excellence
In the ever-evolving world of online retail, staying ahead means constant innovation. I bring a wealth of experience in enhancing e-commerce platforms for optimal performance, user experience, and conversion rate optimization.
Digital Market Research & Competitive Analysis
It’s never been easier to find out exactly what your competitors are doing digitally. Similarly, it’s never been more difficult to get through all the data you can collect to make the strategic decisions to beat your competition in the priority markets you serve.
By leveraging industry and market trends, as well as channel and marketing mix analysis, we can dive into whether or not you are growing above or below your industry’s macro, if you are relying on a particular tactic, or how you can adapt to what is working for your direct and indirect competitors.
“Dave is one of the most knowledgeable people about search, strategy, and digital trends. He is an essential ally, as he is really focused on designing strategies and tactics that can help us generate revenue, impact, and growth. Dave is great at working and coordinating projects with different regions and countries, and leading the implementation of global projects.”
Branding and Content Marketing Strategy
In the digital landscape, your brand is your story. One of my favorite things is crafting brand and content marketing strategies that resonate with your audience, build brand identity, and establish thought leadership.
Because no matter what you’re trying to do, it all comes down to your audience.
Brand Strategy Development
Building a brand is about creating a connection. I work with stakeholders to develop a comprehensive brand strategy that encapsulates your values, message, and vision, turning them into a compelling narrative.
Content Marketing Strategy
Content is king and distribution is queen in the digital world. From blog posts to podcasts, to video content, I know how to create and leverage content that engages, informs, and converts your target audience.
Integrated Marketing Communications
Ensuring your brand message is consistent across all platforms, I develop integrated marketing communications plans that synchronize all your marketing efforts, from social media to traditional advertising.
“Dave has a way of always putting things into perspective and exudes an entrepreneurial spirit. His attention to the target audience, channel, and his understanding of consumer behavior proves him successful in a variety of areas, specifically content marketing. He is a natural and provides a strategic perspective which is crucial in this industry.”
Search Engine Marketing and Digital Advertising
Visibility is key in the digital space and my deep expertise in SEO and digital advertising/paid media ensures that your brand not only gets noticed but also stays top of mind.
Advanced SEO Techniques
Staying ahead in search engine rankings requires more than just basic SEO. I employ advanced SEO strategies, including keyword research, on-page optimization, and technical SEO, to improve your website's visibility and organic reach.
Digital Advertising
Whether it's PPC, display advertising, podcast and radio ads, or social media ads, I have designed digital advertising campaigns that are not only creative but also yield high ROAS.
Analytics, Insights, and Continuous Performance Monitoring
The digital landscape is ever-changing and as such having ongoing monitoring and optimization of your marketing and advertising efforts is imperative to ensure sustained success and adaptability to new trends and algorithm or technology changes.
“Dave is great! He is a provocative thinker and thoughtfully challenges everyone to raise the bar when it comes to skill-building, knowledge attainment and professional development to advance in the digital world.”
Speaking, Workshops, and Training
It’s one thing to say you know something. It is another thing entirely to be able to explain what you do in a way for other people to take advantage of what you know. Coming from a family of educators, sharing what you learned and helping others be successful in their pursuits is one of my core values.
Find out more about my public speaking experience.